SMART has been working on Frasers Property Australia’s Hamilton Reach project for seven years, since its inception.
SMART developed a name, creative solution, strategy and media schedule for the newest development by Morris Property Group.
Challenge: We were commissioned by Brookfield, AMG & Pryde Group to develop the name, strategy and full creative suite for the latest collection of apartments in Broadbeach on the Gold Coast.
Challenge: To increase occupancy and create an authentic representation of the product through primarily online media channels.
Challenge: Evidenced by dozens of cranes, trucks and forklifts, the Brisbane suburb of Hamilton is blossoming under an incredible urban renewal. SMART was tasked with the challenge of developing a name, creative suite and strategy for the newest, absolute waterfront release in Australand’s masterplanned Hamilton Reach community.
Challenge: LX Receivers are the Rolls Royce of the Pioneer range. This has meant that many of the previous advertising campaigns around the receivers had focused on the technical aspects of the product. As a result the previous campaigns have suffered from a lack of engagement in their core market of guys aged 25 – 45. This highly detailed advertising was great for tech geeks, but not so good for guys who want a super luxurious sound and have the money burning a hole in their pocket.
Challenge: To develop a naming, creative and branding strategy for a new 5.3 hectare masterplanned precinct in West End, Brisbane.
Challenge: Develop a campaign to launch a new stage of lower end apartments within Australand's flagship development in Kangaroo Point without alienating potential purchasers in the future release of luxury heritage homes.
Challenge: To sell the lightest shoe on the planet, the adizero feather, in an already saturated market.
Challenge: To research, define and expresses the brand's architecture, design and create a through-the-line campaign, then launch the new telco to the market. From blank pad, to national activation.
Challenge: To create a new identity for a collection of exclusive river villas which form part of the wider Hamilton Reach community without taking away from the core brand.
Challenge: In 2011, SMART were commissioned to adapt Pfizer’s national ‘Open The Door To Quitting’ campaign to connect with a regional Queensland market and encourage people to see their doctor.