Hamilton Reach

Brand Development, Brand Strategy and Full Creative Suite

SMART has been working on Frasers Property Australia’s Hamilton Reach project for seven years, since its inception.

OTTO Mermaid Beach

Creative Strategy and Development

SMART developed a name, creative solution, strategy and media schedule for the newest development by Morris Property Group.

The Beach Apartments Broadbeach

Brand Development, Brand Strategy and Full Creative Suite

Challenge: We were commissioned by Brookfield, AMG & Pryde Group to develop the name, strategy and full creative suite for the latest collection of apartments in Broadbeach on the Gold Coast.

Whitsunday Apartments Hamilton Island

Full Service Social Media, Website Development, Digital Marketing & Creative Campaigns

Challenge: To increase occupancy and create an authentic representation of the product through primarily online media channels.


Hamilton Reach - Newport

Challenge: Evidenced by dozens of cranes, trucks and forklifts, the Brisbane suburb of Hamilton is blossoming under an incredible urban renewal. SMART was tasked with the challenge of developing a name, creative suite and strategy for the newest, absolute waterfront release in Australand’s masterplanned Hamilton Reach community.


LX Receivers Campaign

Challenge: LX Receivers are the Rolls Royce of the Pioneer range. This has meant that many of the previous advertising campaigns around the receivers had focused on the technical aspects of the product. As a result the previous campaigns have suffered from a lack of engagement in their core market of guys aged 25 – 45. This highly detailed advertising was great for tech geeks, but not so good for guys who want a super luxurious sound and have the money burning a hole in their pocket.

Pradella Development

Riverside West End Brand Development

Challenge: To develop a naming, creative and branding strategy for a new 5.3 hectare masterplanned precinct in West End, Brisbane.


Yungaba – The Linc

Challenge: Develop a campaign to launch a new stage of lower end apartments within Australand's flagship development in Kangaroo Point without alienating potential purchasers in the future release of luxury heritage homes.


Adizero Feather

Challenge: To sell the lightest shoe on the planet, the adizero feather, in an already saturated market.

One Mobile

Brand Strategy

Challenge: To research, define and expresses the brand's architecture, design and create a through-the-line campaign, then launch the new telco to the market. From blank pad, to national activation.


Hamilton Reach - The Keelson

Challenge: To create a new identity for a collection of exclusive river villas which form part of the wider Hamilton Reach community without taking away from the core brand.


Quit Smoking Campaign for Regional Queensland

Challenge: In 2011, SMART were commissioned to adapt Pfizer’s national ‘Open The Door To Quitting’ campaign to connect with a regional Queensland market and encourage people to see their doctor.