Adizero Feather

Challenge: To sell the lightest shoe on the planet, the adizero feather, in an already saturated market.

The SMART idea: The ADIDAS brand always finds that its market is best reached on a 'street and store' level so we created a fully integrated, high-impact 'Light Gets Gold' campaign to coincide with the 2012 Olympic Games. The campaign was executed across various channels including a full in-store 'fit out' and national supersite outdoor and had the flexibility to work across various international and local promotions.

Impact: Prominently executed during the 2012 Olympic Games, the OOH presence delivered powerful brand recognition and with its giant, real-life ropes, celebrated in published OOH annuals.