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Jim's Mo-athon

Mo-tastic Social Media Campaign Launch

Tuesday, 8 October 2013

It’s almost that time of year that transmutes formerly dashing gents into walking, talking billboards tasked with changing the face of men’s health by sportin’ a ‘stache.

As a major corporate supporter of Movember, Jim’s Mowing will be attempting a challenge so epic that it literally traverses oceans in an effort to raise money and outdo last year’s challenge of mowing the world’s largest moustache.

This year, more than 150 Jim’s Mowing franchisees/ors will push a lawnmower 2740 kilometres from Hobart right through to Brisbane with a view of raising more than $65,000 for the charity.

Our Gold Coast SMARTies have been toiling away on an exciting social media strategy that will track the progress of this ambitious journey and raise awareness for the cause.

Visit the Jim’s Mowing Facebook page to take a peek at the fruits of our labour.

Also keep an eye out around the Gold Coast leg as you may even see a few SMARTies getting involved and pushing for change.


Creative Director: Phillippa Netolicky
Copywriter & Social Media Manager: Jade Griffiths
Social Media Co-Ordinator: Elouise Craddock
Mower Pushers: Joe Sands, Phillippa Netolicky, Jade Griffiths, Elouise Craddock

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