We're a creative advertising agency based in Melbourne, Sydney, Brisbane and the Gold Coast. We are SMART.

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Yungaba

High Fashion Photo Shoot

Monday, 1 July 2013

In conjunction with developing the rebrand and creative strategy for Yungaba, SMART executed a high fashion and editorial inspired photo shoot for Australand.

We wanted to capture the essence of Yungaba as a whole, however create unique identities for each product through the photography. We developed a series of hero and supporting images that could be utilised for creative campaigns, advertising and marketing material including all digital applications.

The retouching required three distinct, but connected styles. All were heavily reliant on washed out colour, warm tones and sun flares to connect the suite together.

SMART Team:

Creative Director: Ben Davis
Art Director: Phillippa Netolicky
Account Director: Fiona Neaves
Photographer: Kenny Smith

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