The Linc at Yungaba

The Linc at Yungaba

Brand development for new product release

Monday, 22 July 2013

In a category awash with ill-conceived and poorly realised collateral, property developer Australand asked SMART to move them into a completely new space. The 'mash up' of an international fashion shoot with a gritty 'Brooklyn Bridge' design motif takes them into uncharted territory.

SMART Team:

Executive Creative Director: Ben Davis
Creative Director: Phillippa Netolicky
Account Director: Fiona Neaves
Copywriter: Jade Griffiths

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