We're a creative advertising agency based in Melbourne, Sydney, Brisbane and the Gold Coast. We are SMART.

The Linc at Yungaba

The Linc at Yungaba

Brand development for new product release

Monday, 22 July 2013

In a category awash with ill-conceived and poorly realised collateral, property developer Australand asked SMART to move them into a completely new space. The 'mash up' of an international fashion shoot with a gritty 'Brooklyn Bridge' design motif takes them into uncharted territory.

SMART Team:

Executive Creative Director: Ben Davis
Creative Director: Phillippa Netolicky
Account Director: Fiona Neaves
Copywriter: Jade Griffiths

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