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DeLXury is born

Tuesday, 3 September 2013

Think luxury, think rock star, think sound.

Pioneer LX Receivers are the absolute top of the range in audio and we needed to develop a creative advertising campaign that communicated the premium nature of the product in an engaging way. We considered a range of mediums and selected iconic Rolling Stone mag to house the hero placement for our campaign. As part of this campaign we concepted and completed an amazing photo shoot with the fantastic photographer Chris Tovo.

Here at SMART, we have also been working away on a few of other projects for our brilliant new client. Check out the Pioneer Brand Video and brand platform for Bass Bullet!


Executive Creative Director: Ben Davis
Creative Director: Daniel Buttigieg
Senior Account Manager: Naomi Lissek

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