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Shooting From The Hip

Gordon Corp Photo Shoot

Wednesday, 15 October 2014

They say a picture’s worth a thousand words and in advertising, the proverb is true. Photography plays an important role in creating a distinct and recognizable brand identity and great imagery can have a huge impact.

SMART was tasked with the challenge of concepting, developing and executing a library of photographic assets as part of the website development for Gordon Corp. 

The photography needed to capture the key pillars of the newly established business and create a bold visual identity for the brand. The result was images that spoke to the industrial, commercial and residential facets of the business to create a distinct look and feel.

Shot in the urban metropolises of Brisbane and Melbourne, the photography used a combination of unusual perspectives, colour tonal treatments and a tilt shift lens to create a unique library of assets inspired by the corporate colour palette.

The photography will be used throughout a range of corporate material as well as on the website currently being developed. 


Creative Director: Phillippa Netolicky
Art Director: Phillippa Netolicky
Senior Account Director: Fiona Neaves
Photographer: Kenny Smith

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