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Behind The Scenes With kikki.k

The Inspiration Behind The New White Christmas Campaign

Monday, 22 December 2014

This Christmas kikki.k’s founder and creative director, Kristina Karlssson, invites you to share in the magic and joy of a Swedish white Christmas.

Complete with snowflakes, trees, a red house and a little touch of gold, the new collection is inspired from Kristina’s own childhood memories.

“Christmas in Sweden was all about the decorations, candles, lights, food, music,” Kristina remembers.

“That sense of Christmas, for me, would be the flowers…ginger bread baking in the oven that smells beautiful and cinnamon buns that was very much a tradition.”

This campaign was about capturing that sense of childlike wonder and magic of Christmas and is complete with the angelic vocals of a local choir singer.

Enjoy a little Swedish tradition this year with kikki.K.

What do you remember about your childhood Christmases? Tell us on our Facebook page.

Behind The Scenes