Content marketing is the buzzword of 2014 but it’s been around for a lot longer than you’d think. One of our favourite Aussie examples of content marketing dates back to 1978 and was created to promote the World Series Cricket.
C’mon Aussie C’mon was a choral celebration of Australia’s great cricketers in 1978. The likes of Dennis Lillie, Geoff Marsh and the Chappel brothers were immortalized in Australia’s new cricket anthem.
It started off as a humble jingle but because of its overwhelming success it was released as a single and became a number one hit. C’mon Aussie C’mon topped the charts for two weeks, a pretty strange inclusion between Rod Stewart’s Do Ya Think I’m Sexy and Chic’s Le Freak. Straya.
Like most classics, it was remade in 2004, a joint effort from the Australian Red Cross and Sanitarium. The reprised version was sung by Shannon Noll and included new lyrics that brought Adam Gilchrist, Ricky Ponting, Warnie and Glenn McGrath in on the action.