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What's Under The Canopy?

Bardon's hidden gem

Thursday, 17 July 2014

Sometimes inspiration comes from unlikely places.

In this instance, inspiration was all around. Literally. Standing underneath beautifully tall trees in the leafy suburb of Bardon, we collectively felt calmer, more relaxed. So when it came to naming the incredible new development by Pradella, it seemed obvious. It was Canopy.

If you haven’t heard of Bardon, you’re missing out on something pretty special. Nestled at the foothills of Mt Coot-tha, the suburb of Bardon offers an incredible lifestyle amongst nature, whilst being moments from Brisbane CBD.

Pradella Property Ventures commissioned SMART to develop a name, strategy and creative suite to launch Canopy Bardon, a stunning collection of new apartments that will enjoy delightful forest views and invigorating bushland trails just steps away from home.

The creative direction was inspired by the surroundings and placed a heavy focus on the lifestyle benefits of the location. Natural colours and textures, beautiful photography and emotive language were developed to illustrate Canopy’s incredible setting and the benefits people will experience living beneath the Canopy.

Take a peek under the canopy and visit the sales display at 390 Simpsons Road, Bardon. Canopy will officially launch this Saturday the 19 July 2014.

Check out some of the hero images from the photoshoot below or take a look more of the creative suite here.


Creative Director: Phillippa Netolicky
Art Director: Phillippa Netolicky
Senior Account Director: Fiona Neaves
Copywriter: Jade Griffiths
Senior Designer: Kerry Birch
Photographer: Kenny Smith

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