When was the last time you clicked on a banner ad? Watched TV ads in full without reaching for your phone?
While you might struggle to remember, during the Offspring ad break chances are you watched a video one of your friends shared on Facebook, or clicked on a link from your favourite page.
People are always switched on but they’re also more cynical and distracted than ever. While challenging, this presents an exciting opportunity to raise the bar of our creative offering and engage in a conversation with our target audience in a more authentic way.
Navigating the new content marketing landscape can be tricky but there are a few cardinal rules that everyone must follow.
Blogging regularly not only has SEO benefits but can assist in establishing brand authority. Build a relationship of trust with your audience and they may turn into potential consumers. Blogging may also foster regular customers and brand advocates.
Great content is useless if no one can find it. Find out where your audience is and publish there.
It may not have taken off yet but Google+ has great natural search benefits, so don’t leave it out of your content strategy just yet. YouTube is also owned by Google so make sure you link your YouTube account with your website and profile too.
Be different. Ask yourself if you would click on the content you’re producing. Is it unique? Is it valuable? Are you giving something back to your readers?
Nothing undermines credibility like a personal rant on your business page. Your page should have personality but be professional and in line with your business values.
Content marketing is a pull strategy, not a push strategy. People don’t want to read sales spiels in their newsfeeds.
Facebook Advertising can be carefully targeted to different audiences. Work out what types of content will appeal most to your different audiences and target accordingly.
Regularly evaluate and optimize your content marketing strategy across your channels. Content marketing requires considerable trial and error so don’t be afraid to experiment.
We all have that friend that only talks about themselves and for that reason, their “friend” status is questionable. The same basic rules of social interaction apply to your social media accounts.