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Fashion is fleeting, (affordable) style is at Specsavers

Flashback Friday

Friday, 22 August 2014

Fashion says a lot about a person. It expresses who we are. It can reflect our personality, our mood and the time and trends we live in.

There have been some wonderful, wacky and WTF accessories over the years, but designers are always ahead of the fashion curve.

For the visually challenged, glasses are arguably the most important accessory you wear. A designer pair of glasses can also be seriously expensive, unless you’re a savvy shopper.

In 2009 Specsavers commissioned SMART to create a campaign that highlighted its range that made designer glasses affordable. 

Great news, right? It seems that not everyone was happy about it.

Specsavers Designer TVC from SMART Inc on Vimeo.