We're a creative advertising agency based in Melbourne, Sydney, Brisbane and the Gold Coast. We are SMART.

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More Than A Bank

Wide Bay Australia Website Design & Development

Thursday, 22 January 2015

Wide Bay Australia was formed in regional Queensland nearly 50 years ago, with a passion for local communities and delivering exemplary customer service.

It didn’t take long before its customer base expanded across the nation and now, Wide Bay Australia is the fourth largest building society in Australia and its products are delivered across the country.

We were tasked with redeveloping their website to create a smoother user experience, clearer information structure and enhancing the strong community connection and superior customer service.

As part of the project we created a new suite of creative assets and developed a distinct creative style including extensive iconography for ease of use and to enhance the visual nature of the site.

SMART Team:

Creative Director: Phillippa Netolicky
Art Director: Phillippa Netolicky
Copywriter: Fiona Self
Producer: Tim Carden
Digital Director: Tim Carden

View the website

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