What do you get when you combine a caulking gun, a contortionist, and a very small box? An ad for Monarch Mini, of course.
We were commissioned by Australian Brushware Corporation to develop a TV campaign for Monarch Mini.
Monarch Mini is a small, compact caulking gun. It's perfect for DIY projects and because it's so little, there's less waste.
Our challenge was to communicate these benefits in a fun and memorable way. It also needed to include a contortionist. Naturally.
We developed a TVC inspired by the everyday tool enthusiast. The men and women whose tools are their pride and joy.
Set in an elaborate shed, the TVC features a hardware-obsessed couple who've just scored their own DIY reality show. Together they take a camera crew through their most prized possessions.
Their favourite tool? The Monarch Mini, of course. But there's a twist.
Watch the ad to find out.