OTTO-Hero-Banner-SalesDisplay.jpg (210KB)

True Story

OTTO Mermaid Beach Sales Display Fitout

Wednesday, 26 April 2017

In addition to the full creative development, roll out and media for Morris Property Group’s OTTO Mermaid Beach project, SMART concepted, designed and managed the fit out of the Sales Display.

In a high-traffic location on the corner of Bondi Avenue and the Gold Coast Highway, it was imperative that the external signage stood out, inviting people into the display. 

Inside, every detail needed to reflect the unique design and style of the development, as well as the engaging and contemporary branding.

If you’re around Mermaid Beach, we invite you to take a look in person. Alternatively, get a glimpse of the OTTO Mermaid Beach sales display below.

OTTO-Article_Images-SalesDisplay-01.jpg (327KB)


Executive Creative Director: Benjamin Davis
General Manager: Phillippa Netolicky
Account Manager: James Fewtrell
Art Director: Jackie Dewar
Photography: Jackie Dewar
Designers: Edward King and Eleni Lambis