Alec started his advertising career at Euro RSCG London on the global Nokia account. He delivered everything from Nokia FIS Big Air snowboarding events, experiential platforms and TVC's through to apps and an integrated range of supporting digital communication solutions. He went on to manage the UK Branded Retail portfolio for Nokia and was the fastest promoted account handler in the agency's history.
Since joining SMART, Alec has been a central part of the agency's strategic and creative offering, helping devise and produce some of the agency's most impactful and awarded campaigns.
A highly strategic leader and true multi-disciplined advertising professional, Alec is a passionate advocate for the outstanding effectiveness of highly creative marketing, particularly in the digital realm. He is currently ranked among the most awarded account handlers in the world and Australia's most awarded digital account management professionals. Not bad for a pom.