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Phillippa Netolicky

Managing Director

Phillippa brings over a decade of diverse strategic, creative and management experience, specialising in the retail, finance, property, tourism, education and government sectors.

As Managing Director, Phillippa is responsible for leading the team and driving innovative and strategically led outcomes for our clients. She has been exposed to an array of national and international brands including Mantra Group, Auswide Bank, Capfin, Local Search, Queensland Government, TigerAir, Gloria Jean’s Coffees, Adidas, Frasers Property, Pradella, Grocon and Stockland.

Previously Creative Director of SMART Queensland, Phillippa brings a wealth of experience to the business and thrives on solving difficult problems through a unique lens that’s both creative and functional to ultimately drive effectiveness.

She started her career as a creative writer, illustrator and designer of greeting cards and stationery products in Perth. Moving to London in 2006, she worked as senior creative for expat publishing group, TNT Magazine, responsible for a series of printed and online publications.

After three years in London, Phillippa moved to Queensland to pursue a career in advertising and has been with SMART working in multiple capacities since 2010.