Roxanne started her career in advertising ten years ago as an office assistant at Batey Red Cell. Since then, she’s worked for George Patterson Y&R, Leagas Delaney (UK), McCann Erickson (UK) and Shift.
After three and half years at Shift, she moved to SMART to take on a Group Account Director role.
Roxanne has a broad range of experience working across clients such as L’Oreal, University of Wollongong, Telstra, Singapore Airlines, Singapore Tourism, NSW Government, Pfizer, Goodyear, The Body Shop, InterContinental Hotels, Moët Hennessy, Kimberly Clark, Mortgage Choice and Lend Lease.
She has experience across a vast array of communication channels, from advertising, brand identity, digital engagement activities and e-commerce, through to, on-premise sales activations, product development and employee engagement activities.
Roxanne is deeply passionate about creative output and has a deep appreciation and capacity for defining strategy prior to creative development in any discipline.