SMART Advertising Agency

SMART is an award-winning full-service creative advertising agency offering brand strategy, creative development, web design, web development, social media, SEM, marketing and design across Melbourne, Sydney, Brisbane and the Gold Coast.

A local Australian agency with global insights and experience, SMART is a specialist, independently managed advertising agency within McCann WorldGroup, a recognised world leader in marketing and advertising solutions.

SMART's offices specialise in brand strategy, brand development, creative advertising campaigns, branded content creation and digital marketing across all facets of the marketing spectrum. This includes a full suite of digital, interactive, online and web services as well as full in house production services for above-the-line media such as television, print, outdoor, radio and magazines. Of course we also operate below-the-line as well with our services covering email marketing, e-crm and social media. We also offer highly integrated, 360-communications services that cover all touch points of a consumer's interaction with a brand, including experiential and ambient installations and event management.

Excitingly, as of 2013, McCann Worldgroup is Australia's most awarded agency network with our creative work recognized at all the major international advertising festivals, including the Cannes Lions International Advertising Festival, D&AD, Siren Awards, One Show, Clio Awards, and local Australian advertising shows including the Australian Writers and Art Directors (AWARD). From a business perspective, the agency has also been recognised in the B&T and AdNews Agency of the Year Awards as well as the BRW Fast 100.

The leadership of SMART includes Executive Creative Director, Benjamin Davis, Sydney / Melbourne Managing Director, Janelle Toomey, Gold Coast / Brisbane Managing Director, Joe Sands and Creative Director Phillippa Netolicky. The McCann Worldgroup team is led by Chairman and CEO Ben Lilley, National CEO of McCann Ashley Farr and highly-awarded Executive Creative Director John Mescall, writer of the global phenomenon and most Cannes awarded campaign in history, ‘Dumb Ways To Die’.

Contact your local SMART office.