What began as a simple hype video for our awesome client to show to his dealer network, soon became something else entirely.
Realising that the idea we were working to was too good not to expand and pursue, the humble hype video was reworked into a stunning cinema advertising campaign!
Screened nationally during the launch of The Wolverine and mixed in 3.1 surround sound, the commercial plays upon the idea that sometimes it’s the things that you don’t see that are the most evocative.
This commercial covers the three pillars of the Pioneer Business: Car Audio, Pro DJ Equipment and finally Home Theatre. Put your headphones on and turn the audio up!