Yungaba Creative Development and Brand Strategy

Yungaba is an iconic heritage-listed residential development in Kangaroo Point, Brisbane. Australand tasked SMART with creative development, brand strategy and a three phased launch campaign for the release of entry-level apartments, which presented a significant opportunity to create a wider brand story for the whole development.

The creative development involved the concepting of brand identities and assets, brand and product positioning, photography, illustrations and creative. The full suite of executions included responsive website design and development, brochures, floorplans, sales office fitout, onsite signage and other marketing material.

The new creative was launched with a campaign for the entry-level apartments, The Linc at Yungaba, utilised mainstream media including direct mail, outdoor and a large volume of flash banners on digital display networks. The project generated a significant level of interest sales for the two available product offerings.