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Auswide Bank

2017 Brand Campaign

After last years successful launch of The Big Hearted Bank, and following a series of retail campaigns, SMART were tasked with developing the next installment in Auswide Bank's brand platform.

We evolved the narrative by showing consumers that by banking with Auswide, you’ll discover that you can do what you thought was impossible and taking a loan to buy a home in the Australian market can be terrifying for new home buyers.

Our idea was for our customers to 'discover the power of home'. Home is the place that gives us the strength to believe we can make life's challenging decisions.

The 'Believe' campaign launched in October 2017 through TV, social, digital, outdoor and across the branch network.

60 Second TVC  


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Retail Character Development

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