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Auswide Bank

Brand TVC

Following Auswide Bank's re-brand and launch as a bank last year, SMART was commissioned to develop a brand campaign for Australia's newest bank. 

Auswide Bank, formerly Wide Bay Australia, has been an active member of regional Queensland communities for over 50 years. 

Since becoming a bank, those community values remain at the core of everything Auswide Bank does. 

To launch Auswide Bank into the national market, we needed something that cut-through the financial institution noise, and communicated Auswide Bank's unique point of difference.

The result is 'The Big-Hearted Bank', a heart-warming TVC that follows the transformation of a tiny, accountant mouse that lives inside us all. After being rejected by a Big Bank, our hero and his mouse discover Auswide Bank, and our tiny mouse transforms into a courageous little lion cub. 

Set to an original soundtrack, the compelling story shows the immense transformational power of great relationships. 

The TVC will be supported by digital, social and OOH.   

60 Second TVC 

30 second TVC 

Stills

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