We're a creative advertising agency based in Melbourne, Sydney, Brisbane and the Gold Coast. We are SMART.

Boutique Homes

Brand Strategy & TVC

Boutique Home's arrival on the eastern seaboard (from WA) meant it faced several challenges: an already saturated market and an active price war. The brand needed to immediately establish a point of difference. Fortunately they have a fantastic product. So our challenge was to develop a completely new brand strategy that directly appeals to the emotive proposition of home ownership. Here we invite consumers to 'Make it Yours' with a catchy jingle and appealing TVC.

It was important to ensure that everything was taken through the line. A complete delivery of POS was developed and delivered to our client within only a few weeks.