Capfin Money has something truly different to say, and something truly special to offer the industry. Having written over 3.5 million loans globally, Capfin Money has been providing responsible small personal loans for over 10 years.
To launch Capfin Money into the Australian market, we needed to develop an overarching strategy and creative approach that had the truth of the business at the core. The ’We See You’ brand platform was developed from their belief in the positive transformative power of responsible lending. Offering genuine, responsible loans and partnering with Australian’s on their life’s journey. A brand positioning and further retail messaging were also developed to drive acquisition across all channels.
The campaign is currently live nationally across TV and digital and was rolled out across all brand assets.
30s Brand Video - Family
30s Brand Video - Couple