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five:am Yoghurt

Brand strategy & above the line advertising campaign

5am. It’s that moment before life sweeps us up. A time when the world stands waiting. It’s still, it’s calm, it’s 5am. Everything seems clearer, simpler and somehow more alive. There’s no expectations. No demands. It’s just you and this moment. In times like this you reconnect to the things that matter most. The things you miss when life moves too fast. In a campaign featuring one of Australia's finest, fearless young female surfers, Laura Enever, five:am are launching themselves into the 'above the line sphere' for the first time. The entire, national SMART collective are pleased to reveal their new campaign for five:am yoghurt, makers of the best tasting yoghurt in the Universe.