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Gloria Jean's Coffee

Gloria Jean's Coffees

Meet Sereno

For as long as the company had existed, Gloria Jean's Coffees had one blend. In 2013 the game changed. SMART was engaged to create a series of campaigns to introduce the new blend that for the first time in the company’s history, gave people a choice.

Smooth and creamy Sereno and rich, robust Original blend were rolled out in-store through point of sale and packaging and was supported by series of digital media placements and a comprehensive outdoor and print campaign in women’s magazines.

Gloria Jean's Coffee
Gloria Jean's Coffee