We're a creative advertising agency based in Melbourne, Sydney, Brisbane and the Gold Coast. We are SMART.

Gold Coast Waterways Authority Logo

Gold Coast Waterways Authority

Brand Development

SMART was commissioned by the Department of Transport and Main Roads, Queensland Government to develop and launch a new brand identity for Gold Coast Waterways Authority.

The Gold Coast Waterways Authority (GCWA) is a dedicated government body established to strategically plan for, facilitate and manage the development and use of the waterways so they remain clean, safe and accessible now and into the future. The GCWA manages the waterways south of the Logan River to the New South Wales border.

SMART developed a logo that utilised dynamic and stylised icons with a complimentary vibrant colour palette to capture the essence of the Gold Coast waterways. In addition, SMART developed a branding guidelines document with a series of creative executions. 

As of August 2013, SMART launched a responsive website for the Gold Coast Waterways Authority inviting people to register their interest to receive the latest information and have their say in the future of the waterways.

Gold Coast Waterways Authority Corporate Stationery

Gold Coast Waterways Authority Style Guidelines

Gold Coast Waterways Authority Website