We're a creative advertising agency based in Melbourne, Sydney, Brisbane and the Gold Coast. We are SMART.

One Mobile

Brand Strategy

ONEmobile was a brand new telco that offered a range of pre-paid and contract services. The brief was particularly exciting as it presented an opportunity to create the brand's architecture from scratch. Our idea was to tap into the inherent brand disloyalty in the Gen Y demographic and tailor an online campaign that appealed to 18-25s. In just two weeks ONEmobile gathered over 3,500 followers.