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Pradella Development

Riverside West End Sales Office Fitout

As part of the launch of the property development Riverside West End, SMART was tasked with concepting and executing the creative for the sales office fitout. Produced in line with the Riverside West End Brand Development, we developed an efficient sales track that allowed for an informative consumer journey throughout that gives an overview of the developer Pradella, Riverside West End, as well as the individual products currently for sale.

Artwork included all external signage and hoarding including entry statement, lightbox and decal artwork, finishes boards, meeting rooms and large scale imagery and branding.

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