Careflight Billboard Hero

Careflight Group Queensland

RACQ Careflight Campaign

Careflight Group Queensland and its subsidiary company RACQ Careflight Rescue, a not-for-profit community-based rescue helicopter service, had been flying under the radar and sought to lift its profile.

SMART completed a brand audit that ultimately outlined a new creative direction and new brand for the entire group of companies. The brand was rolled out across multiple billboards and was featured on a range of new marketing material and resulted in greater brand awareness for the group and its services.

RACQ Careflight Rescue

RACQ Careflight Rescue