In an industry that spruiks words like ‘luxury’, ‘prestige’ and ‘unique’ ad nauseam, it is refreshing to find a project that truly is all of these things but so so much more.
The video was to appeal to both the international and local markets and highlight the unique features and inherent luxury of the development without appearing cliché or ostentatious and all within a limited budget and timeframe.
Our creative development began by looking at esteemed luxury brands from around the world. We noted the vast majority are relatively understated in that they do not tell people it is luxurious for they already know. Granted this is largely to do with longevity and brand awareness but there is an inherent sophistication and exclusivity. We wanted to capture this feeling.
Take a look at the end result.