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Sibelco Aglime

Brand Strategy and TVC campaign

Today a farmer uses everything in his power to get the best from the land. He'll use skills handed down through the generations, in combination with modern technology, to achieve the best results he possibly can. Being a 'modern farmer' means having an incredibly wide skill set, which is the theme that this campaign is based on. Shot in beautiful Kiama NSW, this TVC explores the idea that you'll only get out of your farm, what you put into it . Sibelco understands that 'modern farming' is as much about instinct and intuition, as it is about technology, and that it doesn't matter if you're new school or old school, in the long run, it pays to give it your best! And the best is Sibelco Aglime.

60 second TVC

30 second TVC