We're a creative advertising agency based in Melbourne, Sydney, Brisbane and the Gold Coast. We are SMART.

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The Hamilton

Brand Strategy & Creative Development

Along its vibrant streets and popular retail and dining precinct, Hamilton in Brisbane’s north has a distinct new pulse.

Trendy bars and restaurants are blossoming beside the Poinciana trees and with new destinations like the Eat Street Markets, the much-loved suburb has adopted a modern flavour.

It’s more than a place to live. It’s an experience.

It’s the new Hamilton.

The Hamilton is a masterplanned community pioneering the new lifestyle. With its innovative design and extensive amenity, it’s a stunning representation of modern life in one of Brisbane’s fastest growing suburbs. However, in the midst of competition, we needed to stand out.

Our strategy was to leverage off the sense of anticipation and excitement that has built up in the area to position The Hamilton as the place to experience it all. We needed to distil everything this new era of living represents into an equally exciting creative suite.

Across all of our marketing materials and PR, we reimagined the traditional into something truly different to reflect the development’s offering.

Our creative direction used bold block colours and statement styling to capture The Hamilton’s unique lifestyle. From the studio backdrops to the trace cover on the brochure, every piece of collateral was carefully considered to reflect the next generation of living.

Here’s a glimpse of our work to date.

Press

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Display Banners

Brochure

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Landing Page

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Floorplans

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Masterplan

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Sales & Presentation Centre

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Photography

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