Dominic has over 20 years of experience in marketing, branding, and communications in Australia and Europe. His career started in advertising with Clemenger BBDO in Australia. He then moved to McCann-Erickson London, where his clients included industry heavyweights such as Unilever and Black & Decker Europe. He was also leader of the Bacardi Innovations team for McCann.
Dominic moved to Landor in 2003, initially as its Marketing Director and then as the Practice Leader for client services and consumer branding. He was instrumental in a number of new business wins, including News Limited, Carlton United Breweries, and General Mills. He left Landor in 2006 to work as General Manager and then Managing Director of Blue Marlin in Australia with clients that included GlaxoSmithKline, Reckitt Benckiser, Schweppes, and Unilever. Dominic was also Managing Partner at Interbrand in Australia, where he worked with George Weston Foods, McDonald’s, and on the re-branding of Telstra.
Dominic returned to Landor as Managing Director between 2011 and 2018. During his time back at Landor the Australian business doubled in size. A major focus during this period involved building an Innovations capability which culminated in the acquisition of North + South a design thinking Innovations business. He also managed the merger and integration of Designworks into the Australian business. Major consumer clients included P&G, Campbell Arnotts, Fonterra and Coca-Cola. The business also worked on a number of corporate re-brandings including The Australian Open Tennis, IAG Insurance, Kmart and City of Melbourne.
More recently, he was CEO and Head of Global Growth at Cowan. This role involved re-positioning the business as an Innovations and Communications Consultancy and reinvigorating the client base with P&G, Mars, Sanofi, J&J and Kimberly Clark all becoming major clients during this time. He also worked extensively across the Asia Pacific region during this tenure.